supporting the #iwill Campaign

Supporting the #iwill Campaign


Mummy says…. I am very keen on anything to get young people involved in helping out with any volunteering projects in the local community. With two teens (and a 21 year old) I understand hand how beneficial campaigns such as this can be to all involved, so I am really pleased to be supporting and helping to raise awareness for the #iwill campaign…

supporting the #iwill Campaign

I have been in touch with Victoria Dunn from The Key to explain  a little more about the #iwill campaign and what they do.

Victoria Dunn, Deputy CEO of The Key, said: “Last year The Key provided support to 915 young people from the North East to develop over 200 of their very own youth social action projects by engaging them in our youth-led skills development framework. Our Key Framework sees young people come together in small teams to think, plan, do and review their very own project ideas and helps young people to develop their confidence, skills and self-esteem, whilst helping members of their local community. Young people’s creativity, thoughtfulness and often selfless ideas never cease to amaze us.”

I put the following questions to Victoria to find out more about The Key’s work:

  • What is youth social action?

To us youth social action is all about young people doing something practical to create a positive change for their community or others.

Young people are extremely passionate about doing good for others and they have so many brilliant ideas on how to make the world a better place. Youth Social Action has been a brilliant opportunity for our young people and has seen so many of them come from a variety of different backgrounds and experience positive action as one.

The Key have been encouraging young people to really explore social action on their own terms. It’s been a youth-led social action opportunity and it’s been truly inspirational to see our young people take the lead and use their own imaginations, passions and interests to develop their own social action projects.

  • What are the benefits of youth social action to young people?

There are so many benefits to youth social action!

    • It gives young people an opportunity to connect to their local community and wider society, enabling them to build relationships and connect with people they never would have before and changing their attitude towards their community.
    • It really helps young people to improve their skills. From team work to organisational skills, communication to decision-making; young people get to experience so many different challenges that help them to build vital skills for their futures.
    • Social action is also a great way for young people to improve their emotional and mental well-being, boost their self-confidence and ultimately build their resilience. They experience first-hand the challenges of society and how to work together to manage and overcome them. 
  • What are the benefits of youth social action to your sector?

Youth social action has created a ripple effect across the sector. Young adults who have previously been involved in Social Action are inspiring the younger generation to do so too.

Not only does their seem to be a greater desire from young people to get involved in the running and volunteering side of third sector organisations, but the interest from businesses interest in supporting the cause is rising too. Many businesses and corporate organisations want to get involved by supporting young people on their journey, whether by becoming a mentor or even funding programmes that increase social action opportunities.

Ultimately, social action is helping to shine a positive spotlight on our inspirational young people. It’s showcasing just how brilliant, caring and inspirational young people today truly are.

  • What are the wider benefits of youth social action to society?

Young people involved in social action are creating positive change everywhere. Whether they’re campaigning for better rights, fundraising for a local charity or regenerating a local community garden. Young people are doing good and creating positive change across the country.

Not only this but young people who participate in social action are 20% more willing to volunteer in the future and have a 16% greater sense of community (#iwill). Volunteering is invaluable to the UK economy. It’s estimated that the economic value of volunteering exceeds £50billion a year.

#iwill Campaign Aim: #iwill calls on businesses, education, public and voluntary sector organisations to recognise the capacity of young people to make a difference through social action and empower them to do so. This campaign aims to increase awareness and understanding of #iwill, build education around the benefits of social action and encourage parents and young people to get involved.

#iwill Objectives:

  • To get parents to encourage young people to sign up
  • To build education around the benefits of social action
  • To increase awareness and understanding of iwill
  • If you are a young person aged between 10 and 20 (or have a child this age) and interested in social action you can get involved through your school or where you work, set up your own project or find out about one of the many excellent programmes that already exist around the UK

Have you heard of the #iwill Campaign? What do you think of it? Head to the Mumsnet #iwill page to find out more about the benefits of youth social action, how you can help get your children involved, and download an iwill guide.

This is a collaborative post with Mumsnet and #iwill campaign.


  1. Ive not heard of it
    Any campaign that emphasises social interaction gets my seal pf approval

  2. This is such a great initiative. I think it’s so important to encourage our young people to help others when they can. Even little things can make a big difference
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  3. I havent heard if it before but it sounds like a fab initiative. It can only be a good thing for our youngsters and communities as a whole.

  4. This sounds like a fantastic campaign. A really worth cause! I think it is great to get young people involved with being kind and helping others from an early age.

  5. I haven’t heard of this campaign before but it sounds fantastic. I know a lot of us have lost our sense of community so hopefully we can regain that for our youngsters.

  6. I think it’s great that young people are being encouraged to play an active role in society!

  7. I’ve not heard if this before but really agree with it. Sounds like a great project to get involved with. My son is 13 and would love him to try something like this
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  8. What a fantastic idea for a campaign. I’m all about supporting others and inspiring them to help when they can xxx
    Whatlauraloves recently posted…Slayin’ Effortless, Sassy Style With The Charlotte Crosby Collection From In The Style CurveMy Profile

  9. I love the idea of this. My husband and I are keen to get our son into volunteering of some sort when he’s older. A campaign like this is ideal for encouraging younger adults to get involved!

  10. I think this is a great initiative to create a relationship between older and younger people. Volunteering is a great way to give back and does make a real difference on a CV.

  11. What a great campaign and one that will be so impactful for not only the young people involved, but the projects they will help with in their communities.

    Thanks for sharing!

    Leigh at Fashion Du Jour LDN x

  12. It is the first time I have heard of these scheme, anything that gets kids out and interacting is a good thing. I hope the scheme goes from strength to strength.

  13. This campaign sounds wonderful. It’s a great way to engage kids in their community.

  14. I’ve never heard of this but it sounds fantastic. Will have to look more into it for sure!

  15. Ooh, I really like this idea! #iwill be encouraging Stacey to look into this for sure 🙂

    Louise x
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  16. This sounds like such an awesome campaign. I will have to look more into it.

  17. What an amazing campaign. I don’t know why I haven’t heard of this before. I think it’s fab! Our community needs to join in with this.

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