You may know that Mummy was a Britax Mumbassador in 2015, and is thrilled that they have asked her to join them again for 2016! We love Britax and are so happy to be working again with such a well known, respected brand.
We would like to share with you some information about understanding ISOFIX the car seat fitting system. Have you heard of it – you may use it yourself.
Studies’ have found that lots of mums and dads are confused by complicated jargon and are not sure what ISOFIX is or how incredibly safe, quick and easy the system is to use. Britax found that forty four per cent of parents across Europe have either never heard the term ISOFIX or don’t really understand its benefits. To show how simple ISOFIX is, Britax have created this great video highlighting that ISOFIX is so simple, even a child could understand it!
Mark Bennett, Child Safety Expert at Britax, has said: “Britax always strives to support parents through the innovative design of their products, that’s why we want to continue spreading the word about ISOFIX. ISOFIX is an incredibly safe, quick and easy to use system that simplifies the busy lives of mums and dads and gives them the confidence to install their child seats in an intuitive way.”
Since the invention of ISOFIX by Britax in collaboration with VW in 1997, ISOFIX has become a global standard for securing car seats in vehicles, safely and easily. The anchoring system creates a solid and secure connection between the child seat and the vehicle’s chassis, allowing quick and easy installation and removal of the seat – all for the enhanced safety of children.
Additional research conducted by The German Insurance Institute GDV shockingly found that only thirty percent of car seats are installed correctly when using an adult seatbelt, compared to ninety six per cent when using ISOFIX in Group 1 car seats. With the law stating that all new cars since 2007 offer ISOFIX attachment possibilities, it is more important than ever for parents to understand the benefits of the ISOFIX system.
Britax is dedicated to making life easier for parents when deciding what car seats are right for them and have a brilliant on line Fit Finder tool to help you find the right car seat for your needs, you can search by the age and weight of your child, as well as the make, model and year of your vehicle. The Britax Fit Finder will then show you the approved seat positions within the vehicle for your Britax car seat, and also whether it is fitted into the car with ISOFIX, ISOFIT or via the car seat belt.
Please visit the Britax website for the safety benefits of Isofix.