Kitchen Kids Campaign



I am 3 next month, and one thing I have at the top of my Birthday Wish List is the fab Number Loving Oven from Leapfrog, have you seen it?

LeapFrog’s Number Loving Oven talks, sings and has over 30 songs and phrases and 16 fun ingredients. It comes with pre-sliced food and two plates for me and Mummy or a friend to help me learn about sharing, while also helping me to start understanding equal parts and parts that make up a whole. The number slider on the front of the Number Loving Oven will help me to recognise numbers and learn about the value of numbers through cooking times and temperature. I can also fry an egg on the hob and hear it really “sizzle”, bake bread at just the right temperature, or cut and count slices of pizza to share. So you can see that the Number Loving Oven makes learning fun and offers a new way to help prepare me for preschool.

kids kitchen campaign

Did you know that LeapFrog has teamed up with family favourite kids food guru, Annabel Karmel, to launch its Kitchen Kids campaign?

The campaign will see LeapFrog challenge mums and dads to bring cooking role play to life for pre-schoolers. From counting out ingredients, to mixing and garnishing, there are heaps of fun jobs for tiny hands in the kitchen and the campaign aims to inspire parents to get in the kitchen with their little ones.

LeapFrog will share kid-friendly recipes and ask parents to share their own favourite recipes and creations through Facebook and Twitter. To help get them started, LeapFrog and Annabel Karmel have also created the LeapFrog Kitchen Kids Guide to download, which offers parents valuable tips on how to deal with fussy eaters and expert advice from LeapFrog’s in-house learning team on how to fuel more role play opportunities at home, and the developmental benefits of this key play time.

Annabel Karmel, who has recently launched her all new Family Cooking App, said: “Kids love to play chef, and you’ll be amazed how early on they can start helping in the kitchen. Some of my happiest times with my three children growing up involved cooking and baking. Spending time together in the kitchen provided a great opportunity to teach them all kinds of invaluable skills – as well as the importance of eating well.”

Emily Brown, Senior Brand Manager at LeapFrog, comments: “Role play is such an exciting and important part of a child’s development, and often underrated. It is so much more than just playing for play’s sake, fuelling creativity, empathy and understanding of the world around them. Toys like Number Loving Oven encourage a child to make his or her own discoveries and at the same time help to hone skills that come from pretend play such as vocabulary building, social interaction and storytelling. We’re really excited to celebrate the launch of the Number Loving Oven with Annabel and hope our guide will inspire and support parents to discover new ways of learning learning and discoveries!”

Number Loving Oven (RRP 19.99, for children aged two years and up), is available online and at major retailers now.

Annabel Karmel’s new Family Cooking App is available now for iPhone and iPad on the App store. It features a ‘Kids Rule the Kitchen’ section which has special cooking courses designed to feed children’s imaginations whilst teaching essential cooking skills.


  1. This cooker sounds amazing. I can see why you want it for your birthday. My daughter would love it too. Cooking is a huge part of her play time, and she’s always giving us cakes and cups of tea.
    Zena’s Suitcase recently posted…Brakeburn Vintage Bicycles Saddle Bag ReviewMy Profile

  2. This looks fantastic I know both of mine would love this. My little man loves playing with his kitchen so what a fab addition this would be for him. Love the fact it sizzles when you cook an egg on it too. Kids love all the noises don’t they?
    blogging Mummy recently posted…The Day our States bound Virgin Atlantic plane had to emergency landMy Profile

  3. What a fabulous toy – it looks like so much fun but also has wonderful learning aspects like the numbers & cooking. I think it’s a great campaign to have parents bring the kids into the kitchen x
    Becky, Cuddle Fairy recently posted…#foodpornthursdays 20My Profile

  4. That looks great! My DJ wants a kitchen for his 3rd birthday as well. He loves helping me cook
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  5. The cooker sounds amazing!! I used to love toys like this as a kid, I had heaps of kitchen stuff that lived in my little playhouse.
    Catherine recently posted…The Lost Gardens of Heligan, Cornwall.My Profile

  6. I am a big fan of imaginative play and one that incorporates learning is an added bonus! My daughter would have great fun with this cooker as she loves helping me in the kitchen 🙂 x

  7. The oven looks great, I think my little boy would love it too! He’s only 17 months but he’s already starting to help Mummy and Grandma in the kitchen 🙂
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  8. me and little j recently went on a toy shopping spree and this was one of the toys we bought. It’s really good and little j loves the little cupcakes
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  9. What a fantastic product I love how many features the Leapfrog oven has and the fact that it aims to bring role play into real life. Because we live in a world where fast food is convenient many young children are relying on takeaways which as you know is not healthy!

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